MY THREE RULES

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SKIP THE B.S.

I believe in under-promising and over-delivering. I won’t make vows that I can’t keep. If you want to grow your business, I advise you to do the same.

SKIP THE JARGON

I believe in speaking humbly in terms that most people can understand.
Let’s vow not to “leverage core competencies” or “right-size” anything.

SKIP THE FLUFF

I believe in brevity. People lead busy lives. You must be able to concisely explain why your product or service is valuable and worthy of support.

I KNOW WHAT I AM TALKING ABOUT

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 SEASONED JOURNALIST 

Years of daily editing and reporting at leading national publications taught me a few tricks about spinning a story and holding an audience.

  • Executive Editor at The Hollywood Reporter

  • Copy Editor at the Los Angeles Times

  • Masters Degree in Journalism from USC

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ACTIVE CITIZEN

Years of living and working in the nation’s most diverse and vibrant state have taught me the importance of telling stories that are culturally relevant.

  • Born-and-bred Californian

  • Devoted Husband and Father

  • Inveterate Surfer and Insufferable Foodie

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NONPROFIT EXECUTIVE  

Years of engaging the public for L.A.’s most beloved environmental organization taught me how to convince people to act for the greater good.

  • Communications and Marketing Director for Heal the Bay

  • Campaign Lead on Statewide and Local Ballot Initiatives

  • Savvy Fundraiser Who Helped Raise Millions

 STRAIGHT SHOOTING

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I WON'T guarantee you the front page of the New York Times.


BUT I WILL make sure the right journalists and influencers know about your work.

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I WON'T manage your social media on a daily basis.


BUT I WILL give you the tools and strategies to do it really well on your own.

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I WON'T create code for your new website.


BUT I WILL help you devise
a clever sitemap and find
a whip-smart designer.

MY WORK HAS BEEN PUBLISHED BY

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