MY THREE RULES
SKIP THE B.S.
I believe in under-promising and over-delivering. I won’t make vows that I can’t keep. If you want to grow your business, I advise you to do the same.
SKIP THE JARGON
I believe in speaking humbly in terms that most people can understand.
Let’s vow not to “leverage core competencies” or “right-size” anything.
SKIP THE FLUFF
I believe in brevity. People lead busy lives. You must be able to concisely explain why your product or service is valuable and worthy of support.
I KNOW WHAT I AM TALKING ABOUT
Years of daily editing and reporting at leading national publications taught me a few tricks about spinning a story and holding an audience.
Executive Editor at The Hollywood Reporter
Copy Editor at the Los Angeles Times
Masters Degree in Journalism from USC
Years of living and working in the nation’s most diverse and vibrant state have taught me the importance of telling stories that are culturally relevant.
Devoted Husband and Father
Inveterate Surfer and Insufferable Foodie
Years of engaging the public for L.A.’s most beloved environmental organization taught me how to convince people to act for the greater good.
Communications and Marketing Director for Heal the Bay
Campaign Lead on Statewide and Local Ballot Initiatives
Savvy Fundraiser Who Helped Raise Millions