BAD WORK

Hippocrates warned physicians: “First, do no harm.” Poor communicators can really damage a business or cause. Rather than elucidate, they confuse. Rather than entertain, they bore. Rather than engage, they turn off potential customers or allies. Don’t be that guy.

BAD VIDEO

Short, catchy videos are the best way to drive engagement.  But videos with amateur production values and dumb storytelling, like the one below about a movie-watching app, are a waste of time and money. If viewers aren’t inspired to take action, what’s the point?

BAD BRANDING

Below is a slogan of a famous company as written by an earnest nonprofit executive. Can you guess the brand? Don't use stilted language that saps the life from your messaging. Hover to see the real slogan.

While an occasional disinclination to exercise is exhibited by all age cohorts, the likelihood of positive health outcomes makes even mildly strenuous physical activity all the more imperative.
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BAD P.R.

tone-deaf release, like the one below about corporate layoffs,  can harm your reputation.  If you don’t sound like a normal human being, don’t tap into culturally relevant themes and don’t convey the importance of your message, you have no chance.

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Citigroup today announced a series of repositioning actions that will further reduce expenses and improve efficiency across the company while maintaining Citi’s unique capabilities to serve clients, especially in the emerging markets.

 

These actions will result in increased business efficiency, streamlined operations and an optimized consumer footprint across geographies.

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Work That Works

LEARN MY BEST PRACTICES 

Making a Funny Speech

Writing a Smart Op-Ed

Hosting a Killer Event

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